Ajrakh is an ancient block-printing method on textiles that originated in the present day provinces of Sindh in Pakistan but its roots extended to the states of Barmer, Rajasthan and Kutch, Gujarat in India during the times of the Indus Valley Civilisation, around 3000 BC.  The river was huge source of water for washing & its raw materials cotton & indigo. The faric is washed 7-8 times to remove excess starch. Soaked in camed dung, sods ash &  castor oil and washed repeatedly.  This process is called SAAJ.It is then soaked in Myrobalan (Morbant), powdered nut of Harde Tree and...

Kalamkari which translates as "Pen Work" also called as "Chintz" by English men is a complex process. Very finest kalamkari are attributed to South east India, but Burhanpur in MP is credited with high quality historic Kalamkari. The design is sketched out on bleached and beetles(beating with wooden mallets) high quality cotton. A "kalam" or " Qalam" is used to draw the design. The affordable kalamkari's sketch is done with help of blockprint. With Qalam, A bamboo stick wrapped with an absorbent stuffing soaked with morbant(Liquid) artist traces outlines of a design. An iron morbant is used for black outlines...

Who could have imagined that wearing a mask would have formed an essential part  of wedding attire. Practicing social distancing for Indians whose wedding are know for their extravagance was a real tough task. Ever since the outbreak of Covid-19, the unimaginable and unbelievable is has suddenly become normal. The New age Indian couple have welcomed this move and those who could not any longer have decided to got married. The situation has changed the fashion game also to large extent. The new age bride and groom are grabing this opportunity for opting some light, comfortable attire for their D-day....

This Covid-19 situation has forced us to spend most of our summer indoors. Did you end up wearing the pyjamas and night suits at home? We are sure this lock down has realized you that dressing well at home is important for you mental health and can change your mood upside down. Don't let this lamentable lock down convert into sartorial letdown. What we wear could affect how we cope days when we are depressed, anxious and stressed. Research says to wear brightly colored clothes is the quickest little fix for a bad day .Cheerful colors work as a mini pick-me-up; and...

It looks are MASKS are here to stay for a long time. So, providing the customer with bunch of stylish, comfortable, safe masks becomes our responsibility. Given the tonnes of Mask selfies, it is likely that masks will start to become fashion items, rather than merely functional. The best masks for civilian to wear are made of cloth. We should leave the N95s and surgical masks for the front line works - health professionals & essential workers. There are many tutorials on internet to make cloth mask at home. But people are still looking masks they don't have to make...

Chanderi is a traditional ethnic fabric characterized by its lightweight, sheer texture and fine luxurious feel. Chanderi fabric is produced by weaving in silk and golden Zari in the traditional cotton yarn that results in the creation of the shimmering texture. The fabric borrowed its name from the small town Chanderi in Madhya Pradesh where traditional weavers practice the art of producing textured sarees in cotton and silk decorated with fine zari work.    Who introduced them: The weaving culture of Chanderi emerged between the 2nd and 7th centuries. It is situated on the boundary of two cultural regions of...